Your AI does the sourcing.
Strive MCP does the selling.
Discover, match, and check profitability with zero manual copy-pasting.
Just ask Claude or ChatGPT to discover profitable products — no prompts to paste. They land in Strive MCP, where you compare each one side-by-side against its matched Amazon listing, verify brand restrictions and profit, and list the winners yourself.
Native Model Context Protocol
Seamlessly works with your agent of choice
Connect Anthropic Claude, OpenAI ChatGPT, or any MCP-compatible assistant.
Anthropic Claude
Claude & Claude Desktop
OpenAI ChatGPT
Requires ChatGPT Pro
Universal MCP Client
Any MCP-compatible assistant
Simple 3-Step Workflow
From a single ask to a reviewed, listed product
No manual spreadsheets, no tedious ASIN searches, and no copy-paste errors — you stay in control of what gets listed.
Connect your Amazon account
Link your Amazon Seller Central with Strive MCP's official OAuth 2.0. Your credentials are never stored, and access is fully scoped.
Just ask — nothing to paste
Tell your AI what to source in plain English. It loads the sourcing steps automatically, searches live supplier inventories, and saves real candidates straight to your Strive MCP account.
Review side-by-side & list
In Strive MCP, compare each sourced product against its matched Amazon listing, check gating and real net profit, then list the winners — one at a time or in bulk.
Product Research & Catalog Sync
Search, match, and verify in seconds — zero guesswork.
Every candidate product is matched against Amazon's official catalog using UPC or EAN barcodes. Strive MCP verifies brand gating, category restrictions, and real-time fees before you commit a single dollar.
- Exact Barcode Matching: Direct SP-API lookup confirms title, image, brand, and ASIN.
- Automated Restriction Auditing: Flags gated categories and FBA-ineligible items before you buy.
- Live Pricing & Buy Box: Fetches competitive Buy Box pricing and an estimated demand signal based on sales rank.
Pipeline Automation
Track every sourced product from discovery to listing.
Organize your entire sourcing funnel in a structured pipeline. Move candidates seamlessly across states — New, Matched, Checked, and Listed — with complete visibility into profits and ROI.
- Side-by-Side Comparison: Your sourced product on one side, the matched Amazon listing on the other — review both before you commit.
- Batch & Single Processing: Review single high-value winners or approve dozens in bulk.
- Custom Cost Overrides: Adjust buy prices and watch margins update instantaneously.
- One-Click FBA / FBM Deployment: Choose your fulfillment route and launch immediately.
Multi-Marketplace Support
Connect the Amazon stores and agents you run.
Link your US, Canada, and Mexico Amazon Seller Central accounts via official OAuth. Manage multiple stores and switch marketplaces effortlessly without logging in and out.
- Official Strive MCP OAuth: Secure scoped access without sharing your master password.
- One-Click Reconnection: Refresh tokens instantly if Amazon authorizations expire.
- Multi-Assistant Access: Connect Claude, ChatGPT, or any MCP-compatible assistant to your account securely.
Tune your margins, shipping costs, and listing criteria.
Define your minimum profit per unit, margin thresholds, inbound prep and shipping estimates, and default listing quantity. Strive MCP's engine applies your numbers automatically across all AI queries.
- Threshold Safeguards: Prevent AI from listing low-margin or losing products.
- Inbound Freight Config: Accurately calculate landing costs per lb or per unit.
- Listing Defaults: Set your default listing quantity and condition notes.
Stop doing manual busywork. Let AI execute.
See how Strive MCP transforms your Amazon sourcing workflow.
- Manually copy-pasting UPCs and ASINs one by one into Amazon
- Surprise brand gating and restrictions discovered after buying bulk inventory
- Messy spreadsheets with manual fee estimates and broken formulas
- Downloading, formatting, and uploading tedious flat inventory feed files
- AI automatically extracts barcodes and queries the Amazon catalog in seconds
- Automated restriction checks flag gated categories before you buy
- Live Amazon fee API estimates combined with your own shipping cost settings
- One-click submission queued straight to your Seller Central inventory
Everything you need in one autonomous workflow
Engineered from the ground up for high-volume Amazon FBA and FBM sellers.
AI-Native MCP Connector
A secure Model Context Protocol server that gives your agent real tools to inspect catalogs, calculate profit, and create listings.
UPC/EAN Exact Matching
Products are matched to Amazon’s catalog by real barcode identifiers and verified independently — never based on guesswork.
Restriction & Gating Checks
Instantly know before purchasing inventory whether your seller account is restricted from selling an item or brand.
Real Profit & ROI Calculator
Pulls Amazon's fee estimates and applies your shipping cost settings to show real margin and ROI for every candidate.
One-Click FBA/FBM Listing
Select your fulfillment channel and queue approved products for Amazon submission — no manual spreadsheets.
Multi-Marketplace Support
Connect and manage multiple Amazon marketplaces (US, CA, MX) from a single unified Strive dashboard.
Custom Profit & Shipping Rules
Set target margin thresholds and a flat per-unit shipping cost that automatically filter candidate products.
Instant Buy-Price Overrides
Negotiated a discount with your supplier? Override costs on the fly and watch profit and ROI recalculate in real-time.
Official Strive MCP OAuth (via Amazon SP-API)
Fully compliant with Amazon Seller Partner API policies. Token encryption, revocable permissions, and zero password exposure.
Ready to automate your Amazon product sourcing?
Connect your Amazon seller account, ask Claude or ChatGPT to find your next high-margin winner, then review and list it yourself in Strive MCP.